New Balance was launched in Boston, Massachusetts in 1906, making arch supports (shoe insoles with support) for people with foot disabilities or who stand all day, such as police officers, firefighters, and postmen. Inspired by the balance created by a chicken's three claws, the arch supports and shoes remain unchanged to this day, and even after 100 years, they continue to create various designs of sneakers and sports & fashion items that create new balance for unbalanced feet.