MONAMI Concept Store seongsu, located in Seongsu-dong, a hotspot for the MZ generation, operates under the concept of the "Monami Factory." It reimagines the old Monami factory in Seongsu-dong with a futuristic twist. More than just a retail space, it offers a unique brand experience, expanding the concept of stationery as a tool for expressing ideas, and providing a variety of engaging experiences.