2024. 9. 23. ~ 29.   I   Seoul Forest and the entire Seongdong-gu, Seoul​

2024. 9. 23. ~ 29.
Seoul Forest and the entire Seongdong-gu, Seoul​

Event Approach

Beautiful Life in Seoul

A healthy and beautiful week-long journey to discover the balance between inner and outer beauty.​
Embark on a week of Rest, Refresh, and Rejuvenate as you explore the unique lifestyle experiences that define Seoul, uncovering a new meaning of ‘beauty’ along the way.​

  • 서울SEOUL
  • 로컬LOCAL
  • 라이프 스타일​LIFE STYLE

We curate the beauty of each district in Seoul, offering a healthy lifestyle that reflects the city’s essence.
By rediscovering and connecting the value of various local businesses, we support a sustainable local ecosystem.

Event Overview

  • Event Title
    2024 Seoul Beauty Travel Week​
  • Hosted by
    City of Seoul​
  • Date
    2024. 9. 23. ~ 29.​
  • Venue
    Seoul Forest and the entire Seongdong-gu, Seoul​

Seoul Forest MAP

Seoul Forest : 273 Ttukseom-ro, Seongdong-gu​

The main venue for the various events and exhibitions of Seoul Beauty Travel Week.
In this urban natural space, you can experience a range of pop-up exhibitions, events, and collaborations with local businesses and partner brands based in Seongdong-gu.​

  • Operating Period
    2024. 9. 27. (Fri) – 29. (Sun) / 3 days​
  • Operation Method
    Permanent exhibitions and programs by reservation (book via the website)​

Introduction to Seongdong District​

The third chapter of Seoul Beauty Travel Week takes place in Seongdong-gu, where the serene Seoul Forest and the charm of red brick buildings blend to create a beautiful landscape.
​ Experience the beauty of daily life in Seongdong’s unique and distinctive spaces.​

  • A Key Transportation Hub
    Connecting Gangnam and GangbukA Key
  • A waterfront city
    where nature and urban life harmonize
  • A multifaceted city
    where production, distribution,
    and culture come together

Rest, Refresh, Rejuvenate​

Introducing the three categories that fill your inner beauty, curated by Seoul’s local lifestyle suggestions in Seongdong-gu.
Explore the local charm of Seongdong-gu through these carefully selected experiences.

  • Rested

    Find your inner peace in green refuges
    and tranquil spots amidst the hustle and
    bustle of urban life.​​

  • Refreshed

    Recharge your mind and body with
    foods made from fresh ingredients.​

  • Rejuvenated

    Awaken your emotions with various cultural
    activities and infuse life into your soul.​​